Golf

    BMW extends sponsorship deal with DP World Tour – Golf News

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    The BMW PGA Championship remains one of the showpiece events on the DP World Tour’s calendar

    BMW have signed an extension to its sponsorship deal with the DP World Tour that will see the German-owned car brand remain the headline sponsor of the BMW PGA Championship at Wentworth until 2027.

    As part of the agreement, BMW will also remain as title sponsor of the BMW International Open in Germany, where it will also remain the promoter of the tournament.

    BMW’s relationship with Europe’s top tier tour dates back to 1989, when it ran the first BMW International Open in its hometown of Munich. BMW then became headline sponsor of the BMW PGA Championship at Wentworth in 2005, and will be celebrating its 25th anniversary of supporting the event in 2026.
    Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, said: “Over the last 33 years we have developed an extremely close working relationship that continues to drive strong value to BMW’s global engagement in sport. With this extended partnership, we will have ample opportunities to use the DP World Tour to showcase both their range of products and our collective leadership credentials in passion areas such as sustainability and technology innovation.
    “Together, we will also make sure that the BMW PGA Championship and BMW International Open keep innovating to elevate the fan experience and continue to be key moments on the sporting and entertainment calendars in Germany and the UK each year.”

    Tickets for next year’s BMW PGA Championship, which takes place at Wentworth Club from September 12-17, are already on sale and can be bought here. This year’s tickets for the weekend’s play sold out for the first time in the event’s history.

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