Tiger Woods has launched a new clothing line called ‘Sun Day Red’ in partnership with TaylorMade.
The 15-time major winner announced his split with Nike in January after a glittering 27-year-old partnership which made him one of the apparel giants’ most successful ambassadors.
Weeks of speculation about Woods’ next sponsor followed and the 48-year-old has now unveiled a new official clothing and footwear brand.
‘Sun Day Red’, or ‘SDR’, replaces Woods’ TW collection with Nike, and the superstar golfer will debut the new gear during the Genesis Invitational this week.
Woods is famous for wearing red on Sundays and, speaking at a media event on Monday, the American revealed his mum was the reason behind his iconic tradition.
“It started with mum,” Woods said. “Mum thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.
“Lo and behold, I go to a university that is red, Stanford is red.
“We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red.
“It’s just become synonymous with me.”
Meanwhile, the separation of ‘sun’ and ‘day’ is down to ‘a love for being outside in the sun’.
The logo features an abstract drawing of a tiger with 15 stripes, representing each of Woods’ major championship victories to date.
‘SDR’ is an extension of Woods’ pre-existing equipment deal with TaylorMade, which he signed in 2017 after Nike stopped producing golf equipment.
Woods added in a news release: “I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed.
“There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.
“Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”
Listen to Woods’ first appearance of the 2024 PGA Tour season at the Genesis Invitational live on talkSPORT 2, with coverage starting at 10pm on Thursday
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News Summary:
- Tiger Woods reveals touching origin story behind new clothing line ‘Sun Day Red’ after Nike split
- Check all news and articles from the latest Golf updates.